Our Story

LaurAmour Bridal is part of the Amour Weddings Ltd group which was founded by Laura Johnson.

Laura loves anything wedding related and enjoys helping couples through their journey leading up to their special day. As weddings is her main passion, Laura took on the next challenge and branched out into bridal wear.

In February 2018, a bridal boutique based in Stourbridge called Jessica David joined the Amour Weddings Ltd family. The shop was given a makeover with a new layout and decor which was designed by Laura herself. The new calm and relaxing boutique was also given a new name and LaurAmour Bridal was launched.

At LaurAmour Bridal we take pride offering a private shopping experience for designer gowns, both classic and contemporary by top designers, Kenneth Winston, Sophia Tolli, Enchanting by Mon Cheri, Venus Bridal, Veromia and Dzage.

To help you make the right choice for your "big" day and have the best experience possible come and talk to our team where you are assured of a warm reception and expert advice.

When you say “yes to the dress” with us, we will make sure you will continue to receive the best customer service during our journey together.

We offer a full alteration service for all types of clothing including bridal. Our aim is to provide our customers and clients with a swift alteration service with the emphasis on quality and service and often can carry out same day repairs and alterations. With our seamstress having over 20 years experience in dressmaking and tailoring, we guarantee our shop can provide high quality wedding dress alterations, remodelling, restyling, made to measure garments and general repairs at affordable prices.

Our experienced seamstress will ensure your wedding dress is truly yours. Lauramour Bridal provide tailoring services from the initial fitting to alterations ensuring that the gown fits you perfectly. whether it's alterations to bridal dresses, bridesmaid dresses, prom dresses and other ladies’ outfits.

We can alter length, necklines, back lines anything that will make that gown perfect for you, our aim is to provide an affordable and personal service. Talk to us today to discuss your requirements. We are always more than happy to help!

When the special day comes all brides want to look their best. Getting dressed into your wedding dress can be daunting with very few people wanting to take the responsibility of dressing the bride, and when all of your bridal party are busy with last minute arrangements dressing your bridesmaids and flower girls there is little help out there for anyone to concentrate on you!

If this is you, then relax we have the perfect solution tailored personally to you. We offer a professional dressing service where we will come to you on your special day and help you into your wedding dress and all accessories. 

Our brides are important to us so we make sure that we will arrive in plenty of time and make sure you feel how you felt when you found ‘the perfect dress.’

So take the nerves out of your day and ask us about our personal friendly dressing service.

We also cater for your bride tribe and have a selection of designer bridesmaids, flower girls and mother of the bride outfits for them to try too.
And for the Groom, we have an extensive range of men’s suits for hire.

At LaurAmour Bridal we understand that planning a wedding can be stressful so we aim to be your one-stop shop for all your wedding planning needs. We can help with the wedding planning, venue dressing and so much more. Ask us about the Amour Wedding Package for a bespoke quote.

After the big day and you have worn your beautiful dress why not get your gown dry cleaned.

We have teamed up with a nationally renowned wedding dress dry cleaning specialist, who can provide a service to include dress cleaning and specialist storage techniques to ensure your dress remains in top condition.

Your dress will be expertly cleaned, laid out and boxed to preserve the life of your dress and help prevent fading, damage and ageing. Whether your dress requires expert dry cleaning or spot cleaning our wedding dress dry cleaning specialists will use a gentle cleaning process to ensure your dress stays in premium condition.

We provide beautiful boxes to keep the dress safely stored. Contact us today to discuss your requirements. We are always happy to help!

We look forward to meeting you and joining the LAbride family.

Love from the LaurAmour Team